The Trailer
Teachers, parents, friends… bugs are in trouble! More species are becoming endangered, and the diversity of insects is decreasing––bugs need your students’ help. Thankfully, your students have just been promoted as jr. executives at “Re-Think Ad Agency”! We help people re-think ecological issues.
As “jr. advertising executives,” your students will:
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Watch the 6 videos that guide them through each step of the project.
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“Adopt” a specific bug as a client.
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Conduct research and become an “expert” on their client-bug.
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Learn the ways to help preserve bug life.
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Create a media advertisement (video, audio, visual, print etc.) about the importance of their client-bug to our ecosystem.
Curriculum Standards
These lessons target many learning standards for elementary and middle school science curriculums, including in ecosystems, life cycles, unity and diversity, and connections/relationships in systems. It also includes components of vocabulary, writing, research and rhetorical language.
Re-Think Ad Agency: The Bug Idea can be modified and adjusted to meet 2nd-8th grade standards in:
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Life Science
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Ecosystems
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Biological Evolution
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From Molecules to Organisms
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Heredity
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Earth and Human Activity
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Biological Evolution: Unity and Diversity
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Technology and Engineering
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Engineering Design (“Design problem,” Finding solutions)
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Some examples of how to modify:
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As a Design Problem, students can be challenged to design a plan to implement a pollinator garden or composting/food waste system at school.
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Students can be challenged to research the evolutionary traits of their “client-bug.”
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Students can be challenged to research the local eco-systems of insects and determine how human activity has affected them.
